| Reward Programs | Email Clubs | Data Insights | Gift Programs | Comp Programs
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What's in Store for You in 2014
Dear Friend,
The brilliant CMO of a national casual-dining chain caught my attention recently when she said, “TV will be dead in five years.”
We talked about her theory at length and here’s what I discovered: the role TV plays in today’s traditional marketing mix will be replaced by media that targets the mobile phone. It will deploy highly targeted, relevant messages, that will ultimately create better brand recognition amongst customers.
In the future, restaurant brands will follow the well-trod path of the best brands in other consumer industries - travel, grocery, and retail to name a few. They will evolve into customer-centric, data-driven organizations and the brands that do so will hold a sustainable competitive advantage. Think about Panera Bread and Starbucks, for example. Both stand out from the herd because they use data to truly understand their customers.
Our goal for 2014 is to help your restaurant travel further down this path: to use data to provide you with the clearest picture of your guests, and how they can best be reached.
Picture a day when you can identify customers that are close to your location. If they're in your reward program, you'll be able to send a message directly to their mobile phone. Because you've been paying attention to your customer data, you'll know exactly what that message needs to be in order to get them to come through the door. The technology to make this happen already exists.
Since data is essential to making this process seamless, we are delivering new benefits through our Data Insights offering. We are able to help you better detect fraud, analyze campaign results, further segment guests types, and test campaigns against control groups. You'll understand your guests better than they understand themselves!
We will continue to leverage the latest technology to give your restaurants a competitive advantage. It's going to be another interesting year. I look forward to hearing about all of your successes.
Happy New Year!
Andrew Robbins
President | Paytronix
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WEBINAR: How to Attract Millennials to Your Reward Program
What is the last place millennials want their reward-program activity popping up? Social media outlets.
If this fact surprises you, make time to attend this webinar. In this 30-minute session, we’ll present the first-ever look at how millennials want to engage with your brand through a reward program. We’ll share with you the exclusive results from a Tufts University study, commissioned by Paytronix. Don’t make another change to your program until you learn what this essential market really wants.
Sign up here for the session on February 4th at 1PM EST |
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Did you miss it?
Four Reward Program Dilemmas Nailed in 30 Minutes (or Less)!
If you’ve ever launched a major project within an organization, you’ve likely faced what we refer to as ‘snipers.’ These are colleagues who seek every opportunity to kill a project for the sole purpose of furthering their own pet project.
Even Roger Dow, creator of the Marriott Rewards program, faced this challenge. He said, “The first two years, I had peers trying to kill this idea a hundred times over.” Yet, the program has become a multibillion-dollar enterprise.
We believe Roger not only had top-level buy in for the program, but also the data needed to demonstrate the program’s success.
When Paytronix takes an in-depth look at your program’s data, we uncover telling insights about your guests and your program. It starts by setting your organization's expectations based on industry benchmarks, focusing on the right pieces of the program at the right time, and segmenting your data to uncover the real stories behind your KPIs. This wisdom can transform even the toughest snipers into supporters.
Learn how to handle snipers in our webinar on demand: Four Reward Program Dilemmas Nailed in 30 Minutes (or Less)! |
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| In This Issue |
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- What's in Store for You in 2014
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Paytronix Personality:
Chris Randall |
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As a member of Paytronix’s Data Insights team, it’s no surprise that Chris Randall’s favorite quote is, “In God we trust, all others bring data.”
Chris is driven by a deep-seated passion for understanding consumer behavior. As such, he’s an expert at data mining and data analysis, able to spend days in R to uncover new insights about the customers of Paytronix clients.
Chris earned a bachelor of arts in business economics and a master’s in applied economics from the University of Cincinnati.
When he’s not taking a deep dive into customer data, Chris enjoys swimming, reading, and hitting the golf green. He might have to put some of those hobbies on hold, however, since he became a father on January 15th! Congratulations, Chris! |
| Where Are We? |
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Orlando, FL
MURTECMarch 18-20, 2014 Las Vegas, NV
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